Diamonds by Johar

Diamonds by Johar specializes in high-end, unique jewelry pieces for both men and women. They were looking for a website redesign that reflected their brand's elegance and sophistication, while also providing a seamless shopping experience for their customers.

My goal was to create a visually stunning website that showcased their jewelry and allowed their customers to easily browse and purchase items. They asked for a very clean, modern & unique design with a boutique feel. They also requested large captivating images and full-width sections as you scroll down their site.

I designed a non-traditional, editorial layout with a soft, ocean aesthetic since they’re located in California. Customers are able to shop by category right away on their homepage or look into their custom designed jewelry. It is also optimized for both desktop & mobile devices and has an easy-to-use navigation system.